FACEBOOK SEES DROP OF 600,000 IN UNITED KONGDOM USERS
The United Kingdom has seen the biggest drop in Facebook users to a
figure of 600,000, a 2.88 percent drop, according to data given by
monitoring firm called Social Bakers.
The problem may be because of confusion over the site's privacy
policies and 'Facebook fatigue'- a condition described as having too
much friends, according to experts, reports the Daily Mail.
According
to Stuart Miles of website Pocket Lint, Facebook needs a makeover to
attract users back to its site, and it needs to be more relevant and
useful again. Also, the increasing size and the advertisements on the
site has put off many users, said Miles.
Facebook, however,
dismisses the data and says that they are pleased with their growth and
with the way people are engaged with Facebook. More than half of the
site's active active users log on to it each day, said a Facebook
spokeswoman.
The UK has the world's sixth most active Facebook
user base, with more than 33 million unique users in December, according
to data given by SocialBakers, although the firm says that the figure
duplicates users who access from multiple devices.
The US tops the
list with more than 169 million unique users per month, followed by
Brazil with 65 million and India with 63 million. The UK's user base
would be equivalent to 53% market penetration last month, second only to
the US with 54%.
